Thursday, March 3, 2011

A Colorful Memory

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I had one of the most memorable experiences in my life, which I must say is my internship, in TBWA\RAAD. Through my daily journey in this magnificent world I discovered my inner creativity and have met people that have touched my life in different ways and enriched me as a human being.

This painting is made up of a stereo that represents the company in my eyes; this representation shows how although it has a geometric shape, which shows the way of the company, it is different from others in its strong creative musical way. My company is different from others, because you can speak up and be heard and respect your own way of thinking that is why I chose the stereo system. The colors that seep out of it and burst with colorful life are the different feelings and experiences that I when through in my time there.

The colors yellow, orange and red, are the excitement, energy, and the heat of creativity that has been around in the company during my stay. The blue, green, and purple are the honesty and the humbleness, and the compassion of the people I worked with, that without them I wouldn’t have come to where I am.

Save The Date

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This project is about designing a package for date honey by creating a multi - dimensional invitation card serving as an event announcement as well as a package for a bottle of date honey. By choosing this multi sided package structure I aim to make the design and bottle inside this package to stand out.


Since the occasion is a festival, I decided to give it the festive feel by creating circles inspired from the glow of the lights that are found in festivals. As for the colors, I gave it the shades of brown, because apart from being the colors of the dates it represents the dessert and climate of the Arab peninsula. For the package I chose it to be simple with a hexagon cover and shape, and added some transparency in the front. I decided to make a light color so the text can stand out in contrast to the dark color of the honey and place illustrated dates on the front label to give it more of an appeal, while the invitation text was placed on the back of the bottle.

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Package Template:

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Final Prototype:

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Tuesday, January 5, 2010

Barjeel (Wind Tower) Collection...

Barjeel (Wind Tower) is a traditional architectural element mainly part of residential houses. The function of this tower is to catch cooler breeze that prevail at a higher level above the ground and to direct it into the interior of the buildings. This feature is used in many countries around the Arabian Gulf.
In UAE, almost all the buildings are air conditioned and the need for a funtional wind tower has ceased to exist, but it was an essential element in many houses a few decades ago. In the past even some houses built out of date palm leaves were provided with the wind towers constructed with the same material. Although at present wind tower is not a necessity, it is considered as an element of local identity and can be seen in contemporary buildings, only as an architectural feature.

Saturday, January 2, 2010

Autumn Morning

Acrylic on Canvas

As the bright orange sun was peaking through the horizon, the bright blue sky was bare of clouds and there was a light mist in the cool, crisp, morning air. The air smelled fresh and clean, and you could smell the dew in the air. The grass was wet and beginning to turn slightly brown. The ground was covered with a blanket of colourful leaves that had fallen from the trees like snow, leaving the branches almost bare. It was quiet; the only sounds heard were the twitter of the birds standing on the fence...

Wednesday, December 30, 2009

The beauty of 'MEHANDI'

The term "Mehandi" is the Indian word for Henna, and it is also the term used to describe the art of applying henna. Mehandi is used to create temporary tattoos mainly to the hands and feet of a woman. Today henna is used to make tattoos on different parts of the body whether it is the arm, the wrist or around the navel. Henna is being used for body art as well. In this form mehndi has become popular in the west. Here I have designed an Indian girl who is fully covered by detailed Indian Mehandi.

Edward Cullen ... ^^

Sheikh Hamdan bin Mohammed al Maktoum

Graphite on paper

Color Pencil

Tuesday, December 29, 2009

Arabic Typeface - Identity Card

I designed an identity card for Ahmed Humaid in the 80's style...